Beginning in the Holiday Mini Catalog that was released last fall Stampin' Up! introduced something called Letterpress Plates. These plates are made to use with the Sizzix Big Shot to give a debossed image (the opposite of embossed) while at the same time applying color to the debossed area. Here is a quick video by Stampin' Up! trainer Shanon West that will show you what these plates can do.
Click here to see all of the new Letter press Plates.